Power. Precision. Pure theater.
On 31 January, Zell am See became the ultimate stage for automotive artistry as Bentley headed to the FAT Ice Race 2026 – and what a performance it was.
Marking the start of a new global partnership between Bentley and legendary motorsports brand FAT International, Ice Race Zell am See 2026 provides high octane thrills for car enthusiasts, all on a frozen runway against a backdrop of snow-dusted peaks and frozen lakes.
From icons of the past to cutting-edge concepts, Bentley’s presence electrified the ice. Here’s what made this year’s festival one for the history books.
Supersports steals the spotlight
Guests were treated to an exclusive close-up of the Bentley Supersports, featured in the adrenaline-fueled Supersports: FULL SEND film. With its striking livery, created by artist David Gwyther, this was a moment where contemporary art and high‑performance engineering were brought together in an unforgettable revel.
Skijoring at full throttle
Few moments at the event matched the exhilaration of the Bentayga Speed – driven by Chris Harris – powering through the skijoring competition. With skier Hedvig Vessel in tow and the car also displaying Gwyther’s striking design, this was Bentley performance at its most visceral – commanding, confident and completely uncompromizing.
Heritage meets modern mastery
Show drives took place on the ice throughout the day and one of the stars was the legendary Speed Six, which took to the ice to showcase Bentley’s timeless racing pedigree. Completing the exciting line up, the new GT S in Orange Flame Satin certainly turned heads – a bold statement of color and character that could not be missed.
Innovation on ice
Bentley brought a glimpse of the future of bespoke design to Zell am See with the FAT Bentayga X Concept Car on display. This SUV was designed by the FAT International team and was engineered for the ice and styled to reflect the high-octane cool of the event.
The bespoke Joe & The Juice Bentayga also added its own spark to the ice. Serving fresh espressos straight from the rear of the car, it kept guests fueled as the action unfolded across the ice.
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